Gartner Research

The New Realities of Storage: The Age of 'Compressed Differentiation' Changes Buying Criteria

Published: 13 January 2016

ID: G00273988

Analyst(s): Dave Russell


For decades, storage hardware and software have been evaluated on the notion of a "killer feature" that made a product unique and compelling. Today, the technical differences have collapsed, requiring storage buyers to evaluate solutions very differently.

Table Of Contents
  • Impact


Impact and Recommendations

  • The rise of "compressed differentiation" has fundamentally changed the evaluation criteria for storage buyers to select the most appropriate storage product

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