Gartner Research

Improve Marketing Effectiveness for Technology and Service Providers Primer for 2016

Published: 13 January 2016

ID: G00293077

Analyst(s): Todd Berkowitz

Summary

New B2B technology buying realities have made it harder than ever to be a provider marketing leader. Success demands not only more effective execution of traditional marketing tasks, but also the creation of a more engaging buying and selling experience. Gartner research will show you how.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How do I create messages that differentiate our solutions from the competition?
    • What can I do to increase awareness and generate more high-quality leads?
    • How do I build and manage a high-performing marketing organization?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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