Gartner Research

Improve Marketing Effectiveness for Technology and Service Providers Primer for 2016

Published: 13 January 2016

ID: G00293077

Analyst(s): Todd Berkowitz


New B2B technology buying realities have made it harder than ever to be a provider marketing leader. Success demands not only more effective execution of traditional marketing tasks, but also the creation of a more engaging buying and selling experience. Gartner research will show you how.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How do I create messages that differentiate our solutions from the competition?
    • What can I do to increase awareness and generate more high-quality leads?
    • How do I build and manage a high-performing marketing organization?

Related Priorities

  • Suggested First Steps
  • Essential Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.