Gartner Research

Transforming to a Customer-Led Digital Business in Retail Primer for 2016

Published: 14 January 2016

ID: G00292993

Analyst(s): Miriam Burt , Robert Hetu


Retail CIOs are challenged with becoming trusted advisors to deliver IT for customer-led digital business transformation. They must provide a modernized technology foundation to agilely mirror customer processes for competitive advantage in an industry-blurring business environment.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How can we ready ourselves for digital business?
    • How can we reach agreement on technology investment priorities?
    • How can we improve innovation through collaboration?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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