Gartner Research

Exploit Personal Technology Market Dynamics Primer for 2016

Published: 13 January 2016

ID: G00293058

Analyst(s): Amanda Sabia


Our research helps strategic planners, product and marketing managers at technology and service provider organizations identify opportunities to evolve, innovate and grow personal technologies across markets.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • What and where are the growth opportunities to consider?
    • Who are my customers, and what is motivating them to purchase my products and/or services?
    • How do I appeal to my target audience?
    • How do I build a go-to-market strategy?
    • Which disruptive technologies will impact my traditional industry or business model?
    • Who are my competitors, and how are they positioned in the marketplace?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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