Gartner Research

Data and Analytics Programs Primer for 2016

Published: 14 January 2016

ID: G00295328

Analyst(s): Andrew White


The economics of information is changing dramatically, spanning technology that includes storage and compute, new business models predicated on new information sources, and new revenue entirely from information monetization. Chief data officers need to leverage all to be effective.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How can organizations create effective data and analytics strategies for new information use cases?
    • How should organizations measure, prioritize and justify the business value of their data and analytics investments?
    • How should organizations govern data and analytics effectively and what roles, organizations and skills are needed?
    • How can organizations achieve a unique, value-based customer experience centered on a business-relevant "single view" of customer data and/or product data across the enterprise?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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