Gartner Research

Clickstream Analysis: The Slipstream to Success?

Published: 21 December 2000

ID: G0094692

Analyst(s): Bindi Bhullar


Clickstream analysis is one of the most hyped, yet least understood, terms in the business intelligence arena. Both the terminology and the technologies surrounding clickstream analysis are immature. As a result, the ongoing market consolidation is set to accelerate in the next three years.

Table Of Contents
  • Introduction
  • Definitions
  • Market Analysis
    • Consolidation and Convergence
    • Application Hosting
    • Privacy: What You Don't Know Will Hurt You!
  • Gartner Dataquest Recommendations

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.