Gartner Research

Tech Go-to-Market: Best Practices in Productizing a Service

Published: 15 January 2016

ID: G00291449

Analyst(s): Denise Rueb , Sid Nag


Services are historically offerings involving lengthy sales and delivery cycles, and are repeatable for many clients. Product managers need an agile "productization" approach to efficiently market, sell and deliver repeatable services. Consider Gartner's closed-loop method for productizing services.

Table Of Contents
  • Key Challenges



  • Apply a Closed-Loop Approach for Service Portfolio Productization
  • Leverage a Go-to-Market Launch Approach for Service-Launch Readiness
  • Ensure Market, Sales and Delivery Readiness for the Productized Service
    • Market Readiness
    • Sales Readiness
    • Delivery Readiness
  • Summary

Case Study

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