Gartner Research

Exploit Application Software Market Dynamics Primer for 2016

Published: 15 January 2016

ID: G00292971

Analyst(s): Tom Eid, Bianca Granetto , Julian Poulter , Yanna Dharmasthira, Joanne M. Correia, Robert Anderson , Chad Eschinger , Hai Swinehart , Chris Pang , Jim Hare , Bhavish Sood, Alys Woodward , Nigel Montgomery


Application software is ever more important and strategic in transitioning and enabling greater degrees of digitalization. Providers must pursue short-term market dynamics aggressively to establish a stronghold while business reinvention is underway and competitive advantages are being formed.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • What's the degree of fragmentation or concentration of the market? Who are the competitors within the different application industries? How are they performing, and what can I glean from them and near neighbors to improve my own strategy?
    • Where should our technology investments be placed to increase our appeal and roadmap value? What is the forecast growth rate? What new cycles of growth are emerging? What are the most attractive growth market segments?
    • How should we differentiate our messaging and positioning? What new ecosystems and partners should we be developing? What go-to-market strategies are more successful?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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