Gartner Research

Enhance the Technology and Service Provider Customer Experience Primer for 2016

Published: 18 January 2016

ID: G00292963

Analyst(s): Nick Ingelbrecht , Jessica Ekholm


Technology and service providers seek to understand cutting-edge trends and adopt innovative approaches to support customer experience efforts. Our research guides marketing managers, product managers and strategic planners on how to innovate, personalize and improve the TSP customer experience.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How can we create a personalized, intelligent customer experience?
    • Which disruptive technologies and business models are driving innovation in the TSP customer experience?
    • How can we enable and monetize IoT through the connected home?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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