Gartner Research

Multichannel Marketing Primer for 2016

Published: 19 January 2016

ID: G00293084

Analyst(s): Adam Sarner

Summary

Multichannel marketing activities need to move off of uncoordinated push messages. Gartner's 2016 research helps marketers plan, orchestrate and execute interactions across channels that build enduring, profitable relationships with customers.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How do multichannel marketers better understand their audience?
    • How do multichannel marketers know when to engage their audience?
    • How do multichannel marketers organize effective multichannel interactions?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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