Gartner Research

Exploit Vertical-Industry Market Dynamics Primer for 2016

Published: 19 January 2016

ID: G00293005

Analyst(s): Venecia Liu


TSPs can be more effective by targeting solutions to a specific industry. Gartner's 2016 research will provide actionable advice for industry marketing leaders to directly help in messaging and positioning solutions/services in the rapidly changing landscape.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • What are my competitors doing, and how can I compete more effectively in industry markets?
    • Which trends shape the way my industry invests in technology?
    • How can I differentiate my messaging and positioning to compete effectively in industry markets?
    • Who should I partner with, and how is the ecosystem changing within my industry?
    • How are changes to customer buying centers and behaviors shaping market opportunity by industry?
    • Where are the most attractive growth opportunities by industry for my products and services?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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