Gartner Research

Layer MADP and RMAD Over Mobile App Services for a Potent Mobile App Strategy

Published: 22 January 2016

ID: G00297269

Analyst(s): Joachim Herschmann , Adrian Leow , Richard Marshall, Jason Wong , Van Baker


The mobile market is not yet fully mature, with development approaches, architectures and tools used to build mobile apps constantly evolving. To navigate this complex technical landscape, mobile app development leaders must align their tool mix with app development and life cycle management needs.

Table Of Contents


  • Adopting an Agile Approach to Mobile Development and Operations
  • Establish a Mobile App Architecture That Enables Bimodal Development
  • Selecting the Mix of Tools and Platforms
  • Choosing a MADP
    • Front-End Tools and Development Approaches
    • SDLC
    • B2C App Development
    • B2E App Development
  • Choosing a Mobile App Services Layer
    • App Development Support
    • Mobile Services
    • Connectors
    • DevOps Support
  • Choosing RMAD
    • Data Management
    • Special Purpose
    • App Management
  • Adjacent Markets and Their Evolution

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