Gartner Research

Shift On-Premises Offerings to Cloud-Based SaaS Primer for 2016

Published: 25 January 2016

ID: G00292972

Analyst(s): Laurie Wurster , Joanne M. Correia, Bianca Granetto , Chad Eschinger


Cloud-based SaaS is changing the delivery, sales and service paradigms for enterprise software providers, while competition for historical SaaS vendors heats up. New ways of consuming and valuing software have profound implications on strategic planning, marketing, selling and servicing customers.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • In what markets should I invest to ensure that my company is competitive? Who should I partner with to expand my options for market growth?
    • What does my company need to do to build a successful business model to compete in specific cloud-based SaaS markets? How do I balance the transition from on-premises to cloud?
    • Positioning must be grounded in customer experience. It should target not just the customer, but also the potential partner or collaborator.

Related Priorities

  • Suggested First Steps
  • Essential Reading

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