Gartner Research

Improve Customer Service and Fulfillment in Supply Chain Primer for 2016

Published: 29 January 2016

ID: G00298570

Analyst(s): Andrew Stevens , Lisa Callinan , Chris Poole , Tom Enright


Supply chain executives are balancing operational efficiencies with fulfilling the needs of customers. Increased visibility into supply chain operations and a cohesive approach to measuring supply chain performance are prerequisites.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How do manufacturers provide differentiated fulfillment services?
    • How do I use techniques such as segmentation and cost to serve to deliver differentiated customer service?
    • How do we adopt best practices for multichannel fulfillment and returns?
    • How can I work with customers to share risks and rewards?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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