Gartner Research

Build and Market Digital Application Offerings Primer for 2016

Published: 26 January 2016

ID: G00292970

Analyst(s): Yanna Dharmasthira, Robert Anderson , Tom Eid, Bianca Granetto


Digital transformation requires the reinvention of your offerings and customer value proposition. This research provides essential insight for business unit leaders, strategic planners and product leaders to make informed directional decisions to fulfill digital transformation initiatives in 2016.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • What should we build and market to fulfill the expanding demand for digital transformation?
    • How should we best position and sell these applications?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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