Gartner Research

Engaging Doctors, Institutions, Caregivers and Patients in Life Sciences Primer for 2016

Published: 27 January 2016

ID: G00292959

Analyst(s): Stephen Davies

Summary

Customers are driving the life science industry to adopt digital engagement channels, but many enterprises are still struggling to develop an actionable digital business strategy. IT and business leaders in life sciences must work closely with one another to meet this challenge.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How can life science sales and marketing IT leaders leverage and optimize digital channels, services and technologies to engage with their customers?
    • How can life science companies manage the impact of globalization on sales and marketing IT solutions as companies expand into emerging markets to gain new revenue sources?
    • How do life science CIOs and IT leaders handle an increasingly complex regulatory and compliance environment, especially in light of transparency regulations, social media, privacy and cloud-based IT solutions?
    • How can life science IT leaders assist business partners in maximizing revenue and profitability through technology solutions?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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