Gartner Research

Driving Growth With Sales and Marketing Technology in Consumer Goods Manufacturing Primer for 2016

Published: 27 January 2016

ID: G00292988

Analyst(s): Ellen Eichhorn , Robert Hetu , Stephen Smith , Ed Porter


Gartner's CG manufacturing research targets the top priorities for 2016 that serve sales and marketing technologies, trends and applications. CIOs and IT leaders can use this in ongoing planning efforts to drive growth and increase engagement with consumers and retail customers.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How can CG manufacturers drive profitable engagement with consumers and retail customers?
    • How can consumer-driven manufacturers turn data into insight?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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