Gartner Research

Driving Growth With Sales and Marketing Technology in Consumer Goods Manufacturing Primer for 2016

Published: 27 January 2016

ID: G00292988

Analyst(s): Ellen Eichhorn, Robert Hetu , Stephen Smith , Ed Porter

Summary

Gartner's CG manufacturing research targets the top priorities for 2016 that serve sales and marketing technologies, trends and applications. CIOs and IT leaders can use this in ongoing planning efforts to drive growth and increase engagement with consumers and retail customers.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How can CG manufacturers drive profitable engagement with consumers and retail customers?
    • How can consumer-driven manufacturers turn data into insight?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.