Gartner Research

Exploit Data Center Market Dynamics Primer for 2016

Published: 27 January 2016

ID: G00293054

Analyst(s): Naveen Mishra


Data center providers must understand the changing market dynamics that are being driven by digital business transformation, coupled with new buying centers. Successful providers will craft their sales and marketing approach to fit this new environment.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • What are the key disruptive technologies shaping the future of the data center infrastructure marketplace?
    • What does the current and future competitive landscape of data center server technology and providers look like, and what actions can data center infrastructure providers take to improve their market opportunity?
    • How must data center providers change their messaging and positioning to reflect changing buying behavior and drive customer retention?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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