Gartner Research

Market Trends: Taming the Software Asset Management Tiger

Published: 27 January 2016

ID: G00295266

Analyst(s): April Adams , Victoria Barber, Hank Marquis , Laurie Wurster


Software license complexity, an impact of digital business, makes it difficult to ensure compliance or control spending. Software publishers' strategic planners need to facilitate asset management through capability development and straightforward T&Cs or with partner solutions and managed services.

Table Of Contents


Market Trend

  • Influencers of Change
    • The Digital Revolution Expands the Strategic Importance of IT Procurement and Asset Management
    • New Computing Paradigms, Such as BYOD, SaaS, IaaS and PaaS, Require SAM Tools to Advance Faster
    • Cost Pressure on End-User Organizations and Software Vendors Has Increased Focus on SAM
    • Smart Machines Demand a New Approach to SAM
  • Inhibitors That Create Opportunity
    • Cloud and SaaS Increase Complexity and Demand on Software Asset Managers
    • Shift of SAM to Support Financial and Governance Roles Is Likely to Create a Resource Shortage and Skills Gap
  • Buyer Trend
    • What Is a Software Asset? Maturity Level Dictates Requirements for Individual Buyers
    • SAM Is a Governance Role, Not an Administrative Function — Position Solutions to the Right Buyer
    • SAM Is Moving From a Software Economy Based on Counting Installations to One Based on Algorithms, Greatly Increasing the Complexity for All Involved
  • The Future of the Market
    • The Intersection of SAM and Cybersecurity
    • SAM and Operational Technology
    • Increased Demand for Data
  • Market Implications
    • SAM Tools Only Part of the Solution
    • Entitlement Management
    • SAM Skills Shortage

Vendors to Watch

  • Representative SAM Tool Vendors

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.