Gartner Research

Emerging Marketing Technology and Trends Primer for 2016

Published: 28 January 2016

ID: G00293080

Analyst(s): Andrew Frank

Summary

Gartner for Marketing Leaders' coverage of key emerging technologies and trends affecting marketing will help marketers develop their strategic view of technology-inspired disruptions and opportunities facing their organizations and careers.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How can marketing lead innovation in the enterprise?
    • How can you anticipate and exploit disruptions?
    • How should we prioritize investments in technology and skills?
    • How can you understand the power and limitations of machines in marketing?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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