Published: 22 January 2001
Analyst(s): Jeffrey Roster
Merchandising systems are playing a key role in the transformation of retail from a play-your-hunches game to a more analytical activity. The goal of retail, however, remains the same today as it did 100 years ago: to drive traffic and sales, generate return visits, ensure greater spending and increase "wallet share." Retailers need to have the right item at the right place at the right time to accomplish this goal. Merchandising management systems provide retailers with the tools to accomplish this. IT service providers can take advantage of retailers' desire for these sophisticated systems by assisting them in their integration and implementation needs.
©2021 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see
Guiding Principles on Independence and Objectivity.