Gartner Research

Market Opportunity Map: IT Services, Worldwide

Published: 28 January 2016

ID: G00294217

Analyst(s): Sandra Notardonato , Dean Blackmore , Bryan Britz


This research should be viewed by service line practice leaders as a guide of profitability within their respective industry segment and by C-level executives as a directional guide to the changing market dynamics hitting the IT services industry.

Table Of Contents

Market Opportunity Map

Market Opportunities Overview

  • Definition and Scope
  • Description of Markets


  • Technology Trends
    • Automation Will Continue to Provide Margin Growth Opportunities for Providers
    • Cloud-Based Services Cannibalization to Intensify
    • Through 2019, 48% of the IT Services Market Growth Will Be Directly Attributable to Digital Technologies
  • Buyer Trends
    • Buyers Will Demand Lower Prices for Services Related to Mode 1 Operations
    • Technology Budgets Will Continue to Shift to Business
    • Incumbent Advantage Will Continue to Wane
  • Sellers' Strategic Options
    • Consolidate or Exit Fragmented Share in Lower-Growth, Lower-Margin Markets
    • Accelerate Productization to Reap Greater Profits
    • Change the Mix of Revenue to Higher-Margin Models
    • Differentiate the Customer Experience to Reduce Field Selling Expenses
    • Specialize in Domain or Vertical-Industry Solutions
    • Drive World-Class Operational Excellence and Execution

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