Gartner Research

Privacy and Ethical Concerns Can Make Big Data Analytics a Big Risk Too

Published: 29 January 2016

ID: G00296953

Analyst(s): Jay Heiser , Frank Buytendijk


There is a delicate balance between the benefits of big data analytics, and the ethical and privacy risks they pose. Information and analytics leaders should start an internal debate on the limitations of these analytics, and issue guidelines to avoid public embarrassment, mistrust and liability.

Table Of Contents
  • Key Challenges



  • Real Concerns
    • Risk 1: Anonymization and Data Masking Could Be Impossible
    • Risk 2: Protect People From Themselves
    • Risk 3: It's Easy to Mistake Patterns for Reality
    • Risk 4: The Data Becomes Reality Itself
    • Risk 5: Worry About Bad People, but Worry Even More About the Ignorant
  • Ethical Guidelines to Structure the Debate
    • Structure the Debate
    • Develop a Code of Conduct
    • Implement the Guidelines in Your Information Infrastructure
    • Keep Communicating the Code of Conduct

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