Gartner Research

Market Insight: Do Professional Sports Differentiate Through ICT and Digital Technologies Adoption?

Published: 29 January 2016

ID: G00296326

Analyst(s): Petr Gorodetskiy


Professional sports organizations are increasing their adoption and use of ICT and digital technologies to innovate and differentiate their offerings. There are sizeable opportunities in selected industries, and strategic planners should explore these expanding opportunities.

Table Of Contents


Background and Context

  • Regular Operations of a Sports Team and How ICT Can Help

The Impact

  • Sample Vendors


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