Gartner Research

Build and Market Analytics, Big Data Offerings Primer for 2016

Published: 29 January 2016

ID: G00293038

Analyst(s): Terilyn Palanca


Today's era of ubiquitous analytics has created deep market shifts — with more dispersed buyers and a broader range of deployment and processing styles — that will challenge big data and analytics providers. New, agile players and approaches will continue to emerge and threaten established vendors.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • What does big data mean to buyers today, and how can providers market to them effectively?
    • What and where are the most attractive market segments in analytics and big data according to Gartner's market dynamics models and forecasts?
    • How should vendors go to market as analytics or big data providers, and what business model changes will they need to make to remain competitive?
    • How do providers make the right technology roadmap choices to be competitive?
    • How can vendors position themselves to lead and win?
    • What major forces will change and extend the industry for analytics and big data?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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