Build and Market Analytics, Big Data Offerings Primer for 2016
Published: 29 January 2016
Today's era of ubiquitous analytics has created deep market shifts — with more dispersed buyers and a broader range of deployment and processing styles — that will challenge big data and analytics providers. New, agile players and approaches will continue to emerge and threaten established vendors.
Table Of Contents
- Top Challenges and How Gartner Can Help
- What does big data mean to buyers today, and how can providers market to them effectively?
- What and where are the most attractive market segments in analytics and big data according to Gartner's market dynamics models and forecasts?
- How should vendors go to market as analytics or big data providers, and what business model changes will they need to make to remain competitive?
- How do providers make the right technology roadmap choices to be competitive?
- How can vendors position themselves to lead and win?
- What major forces will change and extend the industry for analytics and big data?
- Suggested First Steps
- Essential Reading
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