Gartner Research

Top Eight Processes for Integrated Marketing Management in 2016

Published: 01 February 2016

ID: G00293631

Analyst(s): Kimberly Collins

Summary

IT application leaders must work with marketing leaders to deliver greater business value by selecting and implementing appropriate technologies to support the top eight processes for integrated marketing management. Finding the appropriate technology to automate each marketing process is critical.

Table Of Contents
  • Key Challenges

Analysis

  • IT Application Leaders Must Understand the Top Eight Marketing Processes for Automation
    • Process No. 8: Marketing Planning and Financial Management
    • Process No. 7: Marketing Performance Management
    • Process No. 6: Lead Management
    • Process No. 5: Inbound and Event-Triggered Marketing
    • Process No. 4: People and Project Management
    • Process No. 3: Mobile Marketing
    • Process No. 2: Multichannel Marketing and Customer Engagement
    • Process No. 1: Marketing Analytics

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