Gartner Research

Maturity Model for Mobile Marketing

Published: 03 February 2016

ID: G00292122

Analyst(s): Mike McGuire , Charles Golvin


Many marketers have launched into mobile marketing without a lot of preparation. Gartner's maturity model will help mobile marketers understand their organization's capabilities and what to do to reach the next level.

Table Of Contents
  • Key Challenges



  • Level 1: Telemarketing
  • Level 2: Presence
  • Level 3: Parity
  • Level 4: Parallel
  • Level 5: Powered
    • What to Do Next:

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