Gartner Research

Think Digital Wallet Functionality First — Your Customers Do

Published: 05 February 2016

ID: G00279651

Analyst(s): Christophe Uzureau , Alistair Newton


Most deployments of digital and mobile wallet solutions will fail as they are just not aligned with customers' existing and future demand — the main issue is the starting point. CIOs and digital leaders should think first about customer needs and functionality.

Table Of Contents


  • What Your Customers Really Want
    • Prioritizing Customer Needs
    • Implications for Product Development
  • Delivering a Balanced Portfolio of Functionality
    • Gartner Digital Wallet Functional Framework
    • Mapping Consumers' Priorities
    • Rethinking Digital Payment Strategies
  • Delivering a Digital Wallet Functionality Roadmap
    • Dynamic Roadmaps for Dynamic Customer Segments
    • Combine to Conquer
    • Microsegmentation as a Competitive Advantage
  • Appendix
    • Survey Methodology
    • MaxDiff Methodology
    • Full Definitions of Functionality

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