Gartner Research

Market Guide for Partner Relationship Management Applications

Published: 09 February 2016

ID: G00295468

Analyst(s): Ilona Hansen


The PRM application market has expanded significantly in the last 10 years, with vendors offering improved end-to-end and point solutions for the management of channel sales partners. This Market Guide will help IT leaders gain insights into the PRM vendor landscape.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • Part 1: Representative Vendors of PRM Applications, Facilitating the Full Spectrum of Sales Channel Management Demands
    • Apttus
    • bpm'online
    • Entomo
    • Gorilla Toolz
    • Impartner
    • Oracle
    • PartnerPath
    • Pegasystems
    • Relayware
    • Salesforce
  • Part 2: Vendors Offering Dedicated and Specialized Tools to Support Parts of the Indirect Channel Sales Model
    • Zyme
    • TIE Kinetix
    • Allbound
    • Showpad
    • Successful Channels
    • BrandMaker
    • Elastic Grid
    • LogicBay
    • Revitas
    • StructuredWeb
    • Zift Solutions

Market Recommendations

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.