Gartner Research

Using Screen Size to Differentiate Product Portfolio

Published: 08 February 2016

ID: G00292479

Analyst(s): Isabelle Durand, Lillian Tay, Bruno Lakehal

Summary

Screen size preferences vary from form factor and between different regions and major countries. Product leaders should tout varying screen sizes in their portfolio to target different user segments.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Most potential buyers of new standard laptops prefer a screen size of 14 inches or larger; however, a large slice of buyers (34%) indicate they would opt for less than 14 inches, which would compel product leaders to offer this smaller form factor laptop, at least for the short-term future
  • The majority of tablet users in emerging markets (70%) indicate they would choose screens of 10 inches or less, and about one-quarter of users would opt for a screen larger than 10 inches, forcing product leaders to plan for all tablet screen sizes that are country/region-specific
  • Globally, 74% of potential buyers of hybrid mobile PCs do not want a screen size of less than 10 inches, allowing for product leaders to further consolidate mobiles in this category

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