Gartner Research

Using Screen Size to Differentiate Product Portfolio

Published: 08 February 2016

ID: G00292479

Analyst(s): Isabelle Durand, Lillian Tay, Bruno Lakehal


Screen size preferences vary from form factor and between different regions and major countries. Product leaders should tout varying screen sizes in their portfolio to target different user segments.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Most potential buyers of new standard laptops prefer a screen size of 14 inches or larger; however, a large slice of buyers (34%) indicate they would opt for less than 14 inches, which would compel product leaders to offer this smaller form factor laptop, at least for the short-term future
  • The majority of tablet users in emerging markets (70%) indicate they would choose screens of 10 inches or less, and about one-quarter of users would opt for a screen larger than 10 inches, forcing product leaders to plan for all tablet screen sizes that are country/region-specific
  • Globally, 74% of potential buyers of hybrid mobile PCs do not want a screen size of less than 10 inches, allowing for product leaders to further consolidate mobiles in this category

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.