Gartner Research

Master the Triple Tipping Point to Time Investments in Digital Business Strategy

Published: 09 February 2016

ID: G00296107

Analyst(s): Graham Waller , Mark Raskino


To take digital to the core of the business, CIOs, CEOs and digital strategists must track when culture, regulations and technology are ripe for innovation — the triple tipping point. Moving too soon or too late wastes money and harms the brand.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Targeting the triple tipping point will enable digital business leaders to make the right digital investments at the right time
    • Recommendations
  • Digital business leaders can predict the confluence of all three tipping points only by understanding each of them individually
    • Culture
    • Regulations
    • Technology
    • Recommendations
  • Digital business leaders that nudge individual tipping points in their favor will steal the advantage from competitors
    • Recommendations

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