Gartner Research

Achieve a 360-Degree Student View With CRM in Higher Education

Published: 09 February 2016

ID: G00294643

Analyst(s): Terri-Lynn Thayer


To successfully lead their institutions to a 360-degree student view, CIOs of academic institutions should apply Gartner's Eight Building Blocks of CRM framework — establishing strong stakeholder governance, an institutionwide vision and a customer-engagement-hub approach.

Table Of Contents
  • Key Challenges



  • Apply Gartner's Eight Building Blocks of CRM Framework
  • Focus on Data Governance and Business Process Integration
  • Establish Institutionwide CRM Governance and Sponsorship Early
  • Create an Institutional CRM Vision and Strategy
  • Strive to Limit Technology Solutions, but Do Not Expect to Find One Single Solution

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