Gartner Research

Achieve a 360-Degree Student View With CRM in Higher Education

Published: 09 February 2016

ID: G00294643

Analyst(s): Terri-Lynn Thayer

Summary

To successfully lead their institutions to a 360-degree student view, CIOs of academic institutions should apply Gartner's Eight Building Blocks of CRM framework — establishing strong stakeholder governance, an institutionwide vision and a customer-engagement-hub approach.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Apply Gartner's Eight Building Blocks of CRM Framework
  • Focus on Data Governance and Business Process Integration
  • Establish Institutionwide CRM Governance and Sponsorship Early
  • Create an Institutional CRM Vision and Strategy
  • Strive to Limit Technology Solutions, but Do Not Expect to Find One Single Solution

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.