Gartner Research

CES 2016: A Year of Evolution and Integration of Personal Technologies

Published: 09 February 2016

ID: G00297220

Analyst(s): Werner Goertz, Brian Blau

Summary

CES 2016 is a key showcase of unique, transformative and disruptive personal technology offerings, but analysis revealed a year of incremental improvements and better integration of fragmented ecosystems. Product managers should focus on improving customer experiences as a priority to spur sales.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Product technology advances showed incremental improvements in capability in an effort to refine and make attractive their offerings through platform and ecosystem integration
  • New areas of advancement were focused on the customer experience, which will help improve the viability of products as they become easier to use
  • Product managers are now using a wide variety of business models for their offerings, but few are optimized for long-term value and many are experimenting as their organizations and product lines mature

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