Gartner Research

High-Tech Tuesday Webinar: Is 'Nationalism' Impacting IT Vendor Selection in Emerging Markets?

Published: 09 February 2016

ID: G00298665

Analyst(s): Naveen Mishra , Uko Tian , Grigory Betskov


Emerging markets such as Russia and China are experiencing an increased preference for local or Asian IT vendors, which presents a threat for Western IT providers. Gartner believes that these changing user preferences in emerging markets warrant a differentiated strategy for IT vendors.

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