Gartner Research

Research Presentation for 'The Disciplines of Market Challengers: Win in the Digital Age by Challenging the Status Quo'

Published: 12 February 2016

ID: G00294907

Analyst(s): Leigh McMullen , Alvaro Mello


"The Disciplines of Market Challengers: Win in the Digital Age by Challenging the Status Quo" addresses the question, "How can traditional enterprises learn from successful startups and market challengers of the past 20 years to transform their enterprises and become challengers themselves?"

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