Gartner Research

Architect Digital Business to Maximize the Value of Dynamic Economic Agents

Published: 14 February 2016

ID: G00300236

Analyst(s): Marcus Blosch , Betsy Burton , Hank Barnes , Jake Sorofman


In digital business, economic agents will dynamically shift roles based on context; today's customer is tomorrow's partner or even competitor. Enterprise architects must recognize the dynamic roles an agent can play and how they will affect business and technology investments.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Digital business will require EA practitioners to incorporate economic agents that change roles situationally
  • EA practitioners will prioritize the engagement of agents, based on the value they provide and the density of connections to other agents
  • EA practitioners will view initial transactions as only the starting point for engaging economic agents in further economic opportunities, rather than the end goal

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