Gartner Research

IT Leaders Value SFA Systems With Mobile Access, Basic Capabilities and Easy Integration

Published: 17 February 2016

ID: G00294811

Analyst(s): Ilona Hansen , Theodore Travis , Robert P. Desisto

Summary

In a survey of 164 companies for the 2015 Gartner SFA Magic Quadrant, IT leaders indicated that they value basic sales capabilities over complex ones, mobile functionality and easier integration with non-SFA systems.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Align Sales Application Functionality With Realistic Mobile Scenarios
  • Implement New Integrations or Redesign Existing Ones to Improve SFA's Relevance
  • Rationalize Your SFA Implementation Against Your Provider's Current Capabilities
  • Evaluate Each SFA Providers' Ability to Meet Your Organization's Capability Demands

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