Gartner Research

Best Practices in Price Optimization and Management: Three Ways to Enable Algorithmic Business and Dynamic Pricing

Published: 18 February 2016

ID: G00300072

Analyst(s): Chris Fletcher


Algorithms are driving digital business insights and strategies to maximize margins and profitability. IT leaders supporting sales can use the best practices in this research to deliver dynamic pricing and guide price optimization and management initiatives.

Table Of Contents
  • Key Challenges



  • Assess the Current State of Your Company's Ability to Manage Pricing in a Rapidly Emerging Digital Business Economy, and Model the Impact of Potential Margin Improvements on Bottom-Line Profitability
  • Extend Price Management Tools to Sales Teams, Partners and Resellers to Enable Dynamic Pricing at the Point of Contact With the Customer
  • Provide Technology Leadership for Price Optimization and Management to Sales, Finance, Marketing and Product Management

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