Gartner Research

Use Wayfinding to Create Superior Care Experiences That Attract Consumers and Keep Patients

Published: 19 February 2016

ID: G00290752

Analyst(s): Barry Runyon


Healthcare provider CIOs should use wayfinding technologies to deliver positive and memorable consumer and patient experiences. Wayfinding can increase patient satisfaction and retention, introduce the healthcare provider to an emerging experiential economy, and provide an onramp to the RTHS.

Table Of Contents


  • The Experience Economy
  • First- and Second-Generation Wayfinding
    • The Real-Time Healthcare System
  • Experiential Wayfinding
  • Conclusion

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