Gartner Research

Understand the Impacts of Adobe's Cloud Strategy and Subscriptions Before Negotiating an ETLA

Published: 22 February 2016

ID: G00292790

Analyst(s): Stephen White


Having executed the most dramatic transformation to subscription of precloud software publishers with Creative Cloud, Adobe's release of Document Cloud signals an end to legacy licensing. Technology procurement leaders face a shrinking time frame in which to act while they still retain leverage.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Technology procurement leaders who recognize that a limited series of options exists regarding Creative Cloud adoption, and that curtailed support for legacy Creative Suite is looming, will prioritize assessment of options for their organization
    • Cloud Attributes
    • Considerations for Subscription to and Adoption of Creative Cloud
    • Change or Have Change Forced Upon Your Stakeholders
  • Document Cloud represents Adobe's latest step in creating an Acrobat-focused subscription model, limiting the ability of technology procurement leaders to reduce costs by leveraging an extended upgrade cycle
    • Document Cloud Changes Go Beyond the Licensing Model
    • Consider Your Route Forward
  • ETLA contract commitments, scope and mechanisms differ in structure to perpetual models previously utilized, and shortchange technology procurement leaders in their expectations of cost usage alignment and opex flexibility
    • Absent Cloud Attributes
    • ETLA Commitments Risk Creating "Shelfware as a Service"
    • ETLAs Shift the Point of Adobe Relationship to Enterprise Sales
    • Structural and Operational Considerations

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