Gartner Research

Market Guide for Unified Price, Promotion and Markdown Optimization Applications

Published: 22 February 2016

ID: G00296189

Analyst(s): Robert Hetu


Retailers are challenged to extract margin, while retaining customers in an increasingly competitive pricing environment. Algorithmic unified price optimization remains an opportunity for retail CIOs as they prepare for digital business. This research provides insight into the UPPMO market.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • 360pi
  • Aptaris
  • Boomerang Commerce
  • Clear Demand
  • Dunnhumby Price and Promotion (Formerly KSS Retail)
  • First Insight, Inc.
  • IBM
  • JDA
  • NTT Data
  • Oracle
  • Periscope, a McKinsey Solution
  • Predictix
  • Retail Express
  • Retalon
  • Revionics
  • SAP
  • SAS
  • Ugam
  • Upstream Commerce

Market Recommendations

Gartner Recommended Reading

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