Gartner Research

Forecast Snapshot: CRM Analytics for Marketing, 2016

Published: 22 February 2016

ID: G00294555

Analyst(s): Hai Swinehart , Julian Poulter , Christine Adams, Joanne M. Correia, Alys Woodward , Jim Hare

Summary

Gartner forecasts the CRM analytic applications software market will reach $1.5 billion by 2019 with an 11% CAGR. Most new growth will come from functional expansion adopted and being utilized by existing CRM user organizations as well as new midsize organizations using CRM analytic applications.

Table Of Contents

Market Size and Forecast Growth Rate

Analysis

  • Introduction
    • Buyer Dynamics
    • Vendor Dynamics
    • CRM Analytic Applications Market Size
    • CRM Analytic Applications Forecast Assumptions

Methodology

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