Gartner Research

China Summary Translation: 'China Eastern Airlines Changes Application Development Approach to Win Customers'

Published: 23 February 2016

ID: G00295685

Analyst(s): Owen Chen


To respond to threats in the rapidly changing digital environment, China Eastern Airlines changed its approach to application development and vendor and project management to an agile mode to improve customer experience and gain customers.

Table Of Contents



China Eastern Airlines Changes Application Development Approach to Win Customers

  • Key Findings
  • Recommendations


  • Competing by Changing Its Development Process
    • Choosing a Small Vendor for Skills and Expertise
    • Introducing Agility by Changing the Internal Contract Approval Process
    • Attracting Users in a Playful Way
  • Lessons Learned

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