Gartner Research

Best Practices for Optimizing Mobile Contracting the European Way

Published: 23 February 2016

ID: G00296241

Analyst(s): Leif-Olof Wallin , Katja Ruud


Europe is a heterogeneous mobile service market, with increasing EU regulation. Competition varies by country, and markets with three or more mobile operators often see the best deals. Understanding the European perspective will aid IT leaders responsible for sourcing mobile voice and data services.

Table Of Contents
  • Key Challenges



  • What You Need to Know About Existing and Expected Consumption Patterns
  • Pay Attention to Bundled Services in Your Contract
  • Consider Sourcing Based on Cost and Consumption by Your Presence and Users
    • Domestic Sourcing
    • Regional Sourcing
    • Hybrid Sourcing
  • Which One of the Three Main Providers for European Deals Is Right for You?
  • Select Pricing Model for Voice and Data Based on Consumption Patterns
  • Best-Practice Cost Control Measures
    • Recommendations on a Pan-European Basis
  • Bottom Line


  • Mobile Usage Patterns — Data to Collect

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