Gartner Research

One-Page Strategy Library: Services Industry

Published: 23 February 2016

ID: G00299248

Analyst(s): Heather Colella


The success of Gartner's Art of the One-Page Strategy research, webinars and workshops on the topic has inspired this series of industry-specific libraries containing one-page strategy examples. Included is the backstory associated with each picture and the subsequent success experienced by the CIO.

Table Of Contents


  • Southwest Airlines Created an Industry With Its Back-of-the-Napkin Sketch
  • A European IT Services Company CIO Adopts an "IT First" Strategy Before Being Able to Contribute Fully to Adding Business Value
  • Success, Promotion and a Seat at the Table for a Services Company CIO in Brazil
  • A Services Sector CIO in South America Demonstrated IT's Contribution to the Corporate Global Strategy — and Ended Up as a Regular in the Boardroom
  • Consumer Goods Company Integrates Culture Into Its Business and IT Strategy Map
  • Restaurant Franchise CIO Uses Cartoons to Tell a Story Through the Eyes of Stakeholders
    • Innovation Is Fueled by Fun for This Financial Services Company
  • Tips for Developing a One-Page Strategy and Telling a Business Story

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