Gartner Research

China Summary Translation: 'SWOT: Xiaomi, Mobile Devices, Worldwide, 2015'

Published: 24 February 2016

ID: G00300633

Analyst(s): CK Lu

Summary

Xiaomi has made its name as a strong smartphone brand from China through its innovative online selling model and marketing techniques. But Xiaomi is facing growth fatigue since 2015 as it is not able to maintain its lead in China, nor replicate its success in the global market.

Table Of Contents

主要挑战

SWOT: Xiaomi, Mobile Devices, Worldwide, 2015

Analysis

  • SWOT Analysis
    • Xiaomi's Mobile Market Share and Vendor Ranking
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Recommendations for Partners and/or Competitors
  • Implication for Xiaomi
  • Company Overview
  • Methodology

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.