Gartner Research

China Summary Translation: 'SWOT: Xiaomi, Mobile Devices, Worldwide, 2015'

Published: 24 February 2016

ID: G00300633

Analyst(s): CK Lu


Xiaomi has made its name as a strong smartphone brand from China through its innovative online selling model and marketing techniques. But Xiaomi is facing growth fatigue since 2015 as it is not able to maintain its lead in China, nor replicate its success in the global market.

Table Of Contents


SWOT: Xiaomi, Mobile Devices, Worldwide, 2015


  • SWOT Analysis
    • Xiaomi's Mobile Market Share and Vendor Ranking
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Recommendations for Partners and/or Competitors
  • Implication for Xiaomi
  • Company Overview
  • Methodology

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