Gartner Research

Focus on Spending Growth in the Mobile Phone, PC, Tablet and Wearable Segments

Published: 25 February 2016

ID: G00276418

Analyst(s): Ranjit Atwal , Roberta Cozza , Tracy Tsai


Global sales of PCs, tablets and mobile phones are expected to be saturated by 2019. Product managers need to focus on four hot segments to boost customer spending by capturing targeted buyers' next device purchasing decisions over the next five years.

Table Of Contents
  • Impacts


  • Four Personal Device Segments With Greatest Spending Growth
  • Demand for Device Replacement Plays as an Important Driver for Device Spending Growth

Impacts and Recommendations

  • A stream of mobile phone upgrades to smartphones in emerging markets will be a significant $169 billion opportunity for product managers eager to offset sagging mature market demand
  • Growing demand for two-in-one hybrids, and thin and light PCs, from highly engaged replacement buyers, offers product managers a significant $52 billion market opportunity
  • New business use cases are accelerating enterprises' purchases of tablets that product managers are bundling with enterprise mobility software solutions to generate $8 billion of spending in 2019
  • The compelling experience of head-mounted displays provides product managers with a new $21 billion opportunity to both complement and supplement existing product portfolios

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