Gartner Research

Report Highlight for Market Trends: Market Research 2016 — Use It or Lose

Published: 26 February 2016

ID: G00301571

Analyst(s): Poonam Khanna Wadhwa, Nick Ingelbrecht , Meike Escherich


Seismic changes are reshaping the market research business, driven by new technologies, new vendors and changing consumer behavior. Marketing managers can leverage these disruptions for competitive advantage by tapping new sources of insight, reducing costs and getting results faster.

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Report Highlight

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