Gartner Research

Market Insight: Finding Digital Service Hot Spots Is the Key for Digital Service Providers' Success

Published: 26 February 2016

ID: G00294262

Analyst(s): Allie Young, Patrick Sullivan


Digital services are rapidly maturing and growing; however, service providers' success requires focus on services and sectors in which they can thrive. Practice managers can use this insight to target the best entry points and opportunities for their digital services.

Table Of Contents


  • Buyers Initiate Digital Initiatives to Achieve Business Operational Improvements
  • Five Categories of Digital Services
  • Focus on the Business Efficiencies as Business Outcomes
  • Digital Initiative Execution Requires Providers to Fill In the Gaps of Client Requirements for Externally Provided Technical Skills
  • While All Industries Look for Both Customer Experience and Operational Efficiencies, Don't Be an Industry Generalist
  • Buyer Demands and Digital Business Maturity Are Similar Across Regions

Background and Context

The Impact



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