Gartner Research

Market Insight: Service Providers Fall Short in Meeting Top Customer Engagement Expectations

Published: 26 February 2016

ID: G00293810

Analyst(s): Susanne Matson

Summary

The application testing service market is growing rapidly and is fiercely competitive. Testing practice managers who create differentiated test offerings and ensure results exceed clients' expectations on the top selection criteria will gain market share.

Table Of Contents

Analysis

  • Gap Exists Between the Most Important Selection Criteria and Provider Performance

Background and Context

The Impact

  • Setting Priorities for Application Testing Differentiation Will Mean More Focus on the Business Needs of Individual Clients
    • Picking Areas for Differentiation

Conclusion

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